The Cost of a Baby Survey 2010

Parents will fork out more than £5,000 on a baby before its first birthday, a study revealed yesterday...

Nappies, clothes, nursery furniture and feeding and bathing equipment means mums and dads will part with a total of £5,213.25 during the pregnancy and the first 12 months.

And almost £1,500 of that is splashed out on their baby – before it is even born.

During the pregnancy, expectant mums and dads will spend almost £1,421 getting the nursery ready for their newborn, as well as buying a pram, car seat, toys, clothes and feeding and bathing equipment.

And the spending spree doesn’t end there as nappies, clothes, toiletries and food see another £3,793 spent during the baby’s first year.

Managing Director of BabyDam, Deborah Perry, a mother herself, said: "We felt it so important to carry out this study as babies are known to be expensive, but it’s staggering to think how much we spend before they are even born."

"But things like the pram, cot and car seat aren’t cheap and they soon add up."

"Even smaller things like the monitor, toys and clothes mean parents are having to spend a fortune before even meeting their little one for the first time."

"And it only gets worse once you have your bundle of joy as nappies, milk and food are added in."

"Being sensible with what you buy, and looking for practical items that are good value, can really help bring down the cost."

Researchers also revealed that 82 per cent of parents admitted they bought a lot of things for their first child which they didn’t really need or use.

And 86 per cent of parents who have had more than one baby said they were a lot more careful with their spending with their following children.

Just 56 per cent of first time parents were happy to accept hand-me-downs to save money with their first baby, but this rises to 77 per cent of mums for second and third children.

The study also found that safety is the most important consideration when buying something for their children, followed by the quality of the product and practicality.

Parents also look for something which will save them time and give them good value for money.

The study of more than 2,000 parents revealed that before a baby is born, the biggest chunk of cash - £547 - goes on getting a nursery decorated and buying furniture and a cot.

A further £265 is spent on a pushchair, while almost £131 is splashed out on a car seat and £106 goes on clothes for the newborn.

Baby monitors account for an average of almost £68, sterilising and feeding equipment sees parents-to-be part with £82, while even toys add up to £74.

Other items such as a bath products, bouncers and toiletries add another £148 to the total.

Once the baby is born, a further £1,108 goes on formula and baby food over the course of the first year, along with almost £887 on nappies.

Replacing clothes as the baby grows during the year sees a total of £747 spent, with another £771 going on new toys, games and books.

Toiletries and medicines add up to £96 over the year, while a travel cot and high chair account for £91 each.

Managing Director of BabyDam, Deborah Perry added: “It’s really good to see that the safety of a product is the most important factor for new parents. When faced with so many product choices it’s a great way to differentiate and find the best buys.

“But practicality is also a key consideration, with busy parents wanting to find the most useful, time-saving products available.

“It can seem like a minefield when choosing your new baby ‘tool-kit’, but what came out of the survey is that luxury products and brand-names are not a priority for parents, even when inundated with celebrity parents and their luxury baby items. Instead, how long a product will last is far more important than labels and status.

“The BabyDam Bathwater Barrier has been created to meet these needs – as a practical, time-saving product that can turn your family bath into a baby bath in seconds, and, as it lasts from newborn to toddler, it’s a product that will not only save time for new parents, but also money.”

Survey results – September 2010

Total spend before baby is born

Nursery – including furniture, cot paint etc £546.53
Pushchair £265.17
Car seat £130.87
Baby monitor £67.93
Sterilising/feeding equipment £82.03
Toys £74.16
Clothes £105.97
Miscellaneous such as bouncers etc £148.03

Total £1,420.69


Total spend in the baby’s first year

Travel cot £91.37
High chair £91.45
Baby clothes £746.52
Toys, books, games etc £771.48
Food, drink and milk £1108.44
Nappies £886.92
Miscellaneous - toiletries, medicine etc £96.38

Total £3,792.56

(based on 2,000 parents with children under three years of age, surveyed by OnePoll)


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BabyDam Bathwater Barrier

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